SEO FAQ

SEO Services Frequently Asked Questions

Q?What is SEO?

SEO is an abbreviation for Search Engine Optimization. The goal of SEO is to have your website found when your potential customers do an internet search for words and phrases that are related to your business. For example, if you have an auto repair shop in Detroit, you may want your website to rank high in Google, Yahoo, Bing, and other search engines when someone searches for “auto repair Detroit” or “Detroit auto repair”. There might be hundreds of different phrases that apply to your business which we can rank highly for you.

Q?How can Electron Consulting’s SEO Service help increase my sales?

To achieve sales from the internet, three main steps are required:
1. A potential customer searches the web and ends up visiting your website.
2. Your website is enticing and interesting enough to get the potential customer to contact you or visit your business.
3. Once the potential customer initiates contact, you are able to close the sale.
It is important to realize that all 3 of these steps are important. Our specialty is in step 1 which we achieve with our SEO Service. We can also assist with step 2 if you wish. Step 3 is where you take over and do what you do best- selling your product or service.

Q?What are the advantages of SEO over other methods of bringing customers to our website, such as direct mail or magazines?

Direct mail and magazines may reach a large audience, but the percentage of people that want your product or service is typically very low in comparison to the number of people that view your advertisement. Furthermore, of those that would potentially be interested, they need to be interested at the same time that they are looking at your ad, which unfortunately isn’t usually the case. The advantage of SEO is that people are searching for a particular product or service on the internet, and when they find your website as a result of this search, they are already interested in purchasing your product. Therefore the probability of becoming your customer is significantly higher. In other words, we are targeting the potential customers that already want to purchase your product or service.

Q?How much does Electron’s SEO Service cost?

Our flat rate pricing is $195 per month. We do offer customized packages for large businesses, but more than 95% of our small and medium size business customers find our flat rate SEO service to be the right choice.

Q?Why is the Service Monthly?

The SEO process is never ending and must be maintained. There are always changes to keyword trends, new competitors, and new business to go after. The goal of Electron is to help our customers completely dominate whatever industry they are in on the Internet. This lofty goal takes time, but the return on investment comes quickly and our customers are very happy to pay the monthly fee as their traffic and therefore revenue increases each month.

Q?What forms of payment do you accept?

We accept PayPal. If you do not have a PayPal account, you will have the option to sign up for an account during the signup process. If you wish, you may use a credit card without signing up for an account, but we recommend that you sign up for a PayPal account since it is a widely used payment method.

Q?How do I sign up?

You can sign up by going to our sign up page. Any current promotional discounts will be automatically applied for you. Once your payment has been received we will immediately begin your SEO campaign. We also will email you to set up a consultation appointment over the phone. (Or if you prefer we can do the consultation via email.) After the consultation we will analyze your website and current rankings and we will contact you with any additional questions or suggestions we may have. If you are uncomfortable signing up prior to the initial consultation, you may contact us to schedule the consultation beforehand.

Q?Can I cancel anytime?

Yes, you are free to cancel our service whenever you wish.

Q?If I cancel what will happen to my rankings?

Initially, very little. Most customers should expect their rankings to stay in place for some time. However, if you are in a competitive business, this may not always be the case. The rankings achieved by Electron can decrease in as little as 30-45 days, or remain on top for several months. The key is to achieve top rankings and continue to do maintenance on those rankings to keep them at the top. Without this maintenance phase, your keywords will lose ranking over time.

Q?Is this cheating other businesses?

No. It is a form of advertising just like anything else. It wouldn’t be cheating if you purchased a large ad in the phone book, so it is not cheating that you are making your website easy for your customers to find.

Q?Is there any risk to my website?

Absolutely not. It is the nature of the rankings system that sometimes websites will rise and fall. However, with Electron’s slow and steady approach to SEO your site will be looked at as an authority by Google and the other search engines. In other words, Google will go out of the way to provide your site in their results as you will be completely trusted. There are many companies out there that try to trick Google or go around the system, we will never do this as it is not only dishonest and ineffective but also bad business for both you and Electron.

Q?What kind of return on investment should I expect?

This depends on what type of business you have. There are many complicated equations that can be used to determine the true ROI of any marketing campaign. However, due to our low cost the benefits quickly become apparent after the first few months of services.

Q?Does Electron provide White Hat SEO Services?

Absolutely. There are many SEO providers that practice what is called Black Hat SEO. They simply blast your link out to thousands of websites for a small upfront payment. The search engines see all these new links and assume your business or website had a major news event. You quickly, sometimes within hours, shoot to the top of the search engines. The problem with this is just as fast as you go up, the search engines will recognize the “scam”, and immediately de-index your site permanently. Unfortunately, your website is then worthless and you have already paid the con artist that did your SEO campaign.

Everything Electron Consulting does is completely within the search engine’s terms of service. Every link to your site and change to your webpages is something you could be proud of and everything is 100% legitimate.

Q?How can Electron help my website get found on the Internet?

Electron Consulting uses many different methodologies to ensure your site is ranked at the top for your relevant keywords. Our services include:

On Page Optimization: The words that are written on your pages matter to the search engines. Indeed, even the order of the words on your website pages can be optimized to show search engines where emphasis should be placed.

Link Development: Every website that links to your site is basically telling the search engines that they believe your site has valuable content or is closely related to the search that is being done. Electron Consulting will find high quality, relevant links on industry leading websites within your niche. This is the essence of SEO and an ongoing process that will continuously improve over time.

Keyword Research: Electron Consulting has access to the data provided by Google and other leading search engines to determine what people are actually searching for based on your business. We optimize your website and link development campaigns based on real data provided by search engines.

Keyword Research Example:

Let’s say you have a pizzeria in Chicago. There are thousands of keywords your potential customers may search for to find your pizza place. If someone is visiting from out of town, or wants to try a new pizzeria, if you do not come up in the search you are going to miss that customer. Electron Consulting will determine the searches that are being done and optimize your site for those keywords.

Pizza: This is of course a great keyword to rank high for, but the competition is extreme and it would take a very long time to overcome the advantages that websites that have been around for 15+ years have. In addition, the vast majority of the traffic you receive would not be relevant. Of course, no one in Los Angeles is going to order a pizza from Chicago.

More likely keywords: Keywords like, Chicago Pizzeria, Chicago Pizza Delivery, Chicago Pizza Place, Pizza Place Chicago, Pizzeria Chicago, Chicago Carry Out, Chicago Food Delivery, etc…

Electron Consulting will exhaustively research your competition for these keywords and work through them all. For most campaigns, we start the process with easier keywords to rank for giving you a quick return on investment. From there, we continuously expand the campaign to include other easy keywords as well as the harder to achieve rankings.

Q?Why do I need Search Engine Optimization?

Research has shown that when people are searching for products or services, they usually visit the top 5 websites that come up in a search. Simply, if you are not in the top 5 for the searches your customers are doing right now, you will not have the opportunity to sell your services. As an example, suppose you own a store that sells Nike shoes. If someone is looking to buy a pair of Nike shoes, that individual may do a Google search to find stores in their area that carry Nike shoes. There may be 20 or more stores that will meet the customers need. However, the customer will likely only explore the first five results. In other words, if you are not in the top five you have missed a potential sale.

It is up to Google and other search engines to determine which sites the customer may be interested in. Search Engine Optimization is basically a way to “tell” the search engines what your site is about and which search terms you should be ranked for.

Electron Consulting is an expert at giving Google and other search engines the information they need to rank your site properly. We do this by using proven techniques that produce results quickly and without risk to your current rankings.